Pet insurance company More Than was trying to create something different as a part of their ongoing campaign #PlayMore. They wanted to form an event to encourage dog and cat owners everywhere to spend more time playing with their pets. They teamed up with London-based experiential artist Dominic Wilcox and curated an out-of-the-box event – a contemporary art show specifically for dogs. When the event opened in London last week, it became the World’s First Contemporary Art Show for Dogs.
Have a look at the World’s First Contemporary Art Show for Dogs –
A virtual Frisbee installation
An open car window simulator with a giant fan that blows scents of old shoes and raw meat through the air
Paintings that employ colors within dogs’ visual spectrum were hung at their eye level
A 10-feet-wide dog bowl was installed, filled with balls looking like large dried dog food
Here you can see the full recap of the event –